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Web design is a tricky subject. There are a lot of things you should consider when creating a website. In order to simplify this task, I’ve prepared a list of do’s and don’ts principles every web designer should take into account. And the good news is that they’re all simple principles. Let’s get started! Do […]

Ah, it’s that time of year again. When ecommerce websites all over are rolling out sales, discounts, and special offers galore — all accompanied by interesting web design for better marketing purposes. The Christmas shopping season is when online retailers have their sites filled to the brim with festive designs. They often use tried, tested, […]

o be or not to be? That is a question which is constantly repeated. People often have to face some choices which are hard to make. Designers’ job is also full of the situations when two solutions seem like right but you need to make a choice and not to stumble. When it happens, a […]

Ever been labelled as the ‘creative’ person in the room, but found yourself falling dismally short of anything that feels like an original idea? Preach. When you work as a designer (or any other creative) people assume you’re the go–to for all exciting new ideas and inputs. Unfortunately, that’s a stigma that’s not going to […]

Before even one line of code is written, you can get a jump start on website accessibility by thinking about it during the wireframing and design phases. Here are five essential design elements to consider when creating your next accessible website design.   Refine Your UI/UX How your website is laid out (ie. user interface — […]

Businesses worldwide have shifted focus to reaching out to customers via social media platforms rather than through websites. Are you equipped with the necessary strategies? 1. Create an interactive community for your audience Although “followers” and other number metrics are important, they do not determine social media success. Pump your social media content with emotions […]

“You’ve got mail!” With over 144 billion emails sent every day, email marketing remains one of the elite channels for business communication. So how can you stand out in this cutthroat inbox of consumer roils with endless advertisements and competitive subject lines? Top Tips to Successful Email Marketing 1. 8:00pm to midnight is the prime […]

Challenge your assumptions, break out of old habits and discover what’s newly possible with layout on the web. When the web was first invented, there was no technology for page layout. Every background was grey. Every page was a single column of text, filling the whole space from side to side. Over the years, we’ve […]

Many business owners are under the impression that online marketing is extremely complicated because some online marketing efforts fail miserably, while others are responsible for massive returns. They assume performance is related to the marketing budget, what is being marketed and who it’s being marketed to. Sure, that can all come into play, but it’s more about […]

As we all know, the internet is an immensely creative space, where design, technology, and development strategies evolve rapidly. Monitoring trends can be useful to keep yourself updated on what’s in and what’s not in 2017. Clever use of bold font and white space Less is more. Increasingly, designers are making use of bolder fonts and fewer […]

There are a few times in the great arch of history when one consciously knows she is observing a rare, transformative moment. This was how I felt at the recent sixth annual 4A’s Create Tech conference. “Design and the Future of Advertising” set out to explore how marketing can touch the human experience in diverse […]

Does the term digital marketing bombard you lately? Do you have the urge to express how familiar the term is but somehow stumbled to provide a definition? I guess everyone was once in this place too. But what is digital marketing? What does it do? Is it important? In this article, we will dwell a […]